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  • Writer's pictureJacqueline Sardinas

Digital Marketing In The New Era


While marketing is essential to understand due to the overwhelming jargon and the quick overturn in today’s marketplace, people tend to focus on the overhaul umbrella of marketing and forget about important features that make it come together. 

Digital Marketing or E-Marketing, it’s essential to practice this feature of marketing with how quickly the future is moving and how consumers are the main factor of the overturning marketplace that can change from one day to the next. With the power of more popular social media like Tik-Tok or the reels features on Instagram, more and more people are finding ways to create and share content without uploading and creating a brand-name youtube page. 

Graphic and Digital designers are a hyper need now, considering that most people watch videos silently on their phones but can get the content delivered thanks to captions or designs that explain the content efficiently. With this, graphic and digital designers are brought together to create new advances in creating videos that need to be more unique than the following video as you scroll down your feed. 

Different Types Of Design It doesn’t have only to be videos that these designs have to be on. It can also be portrayed on you may post on your own brand/company websites. This includes website layouts that make it easier to navigate your website to create an optimal experience. 

You can use these simple tools to create a more significant customer reach and exposure because of the word of mouth theory. As someone with a design background, I can understand more designs and concepts much more fluently, but if you’re someone with little to no experience, don’t fret! Websites like Canva can help offer free elements, designs, and templates to help kickstart projects you may have. 

Graphic design plays an important role in the modern competitive business environment. Businesses need the help of graphic designers to create impressive marketing materials. To deal with competition, a graphic design strategy has become essential.”

If you are having trouble building a website, you can search up WordPress or WIX, where you have 24/7 help with their customer service to help navigate to create a landing page and help with design to boost your brand. This is all tied to your digital marketing and creating a digital footprint to share and expand with customers online and through social media. 

Why Digital Marketing The truth is as the world is moving, it is getting faster and faster with its digital footprint compared to fifteen years a; we have much more conveniences and power with our phones without needing to sit as a computer. We watch tv, read the news, share photos, and much more with the power of one single swipe. This makes digital marketing important for everything to keep people revolving and scrolling through their social media and be updated with the world on the go!

Hope do you use your social media? Are you an endless scroller? Or perhaps you like to catch up with YouTube videos on your lunch break to get away for at least an hour while at work. If you have a quick answer to these questions, consider them when you are out there, creating a new innovative way to connect with people online, no matter where they are. |

Suppose you feel stuck and don’t know where to start, no worries! Take time to research on Social Media Market Research or even look up industry articles found on LinkedIn from Marketing professionals that want to share their knowledge with everyone to help them move forward with the future of Digital Marketing.

Like this post? Check out more of my Marketing Tips, Tricks, and Blurbs on my website to learn more about Marketing and more!

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