Are you a business owner? Are you an influencer? A bit of both? First, Congrats! You have probably started what others are still thinking about doing! I’m sure you have multiple followers and connect with all of your clients and fan base every day! But that seems to be the problem…you and everyone else that has a business or is an influencer are doing the same thing. So here is my next question, what makes YOU unique and different from the rest? It’s a dog-eat-dog world on social media trying to brand yourself, and you can only say so much about whatever you are offering to people. Lucky for you, there is something you can look into that can help you with this bit of a situation of yours. May I interest you in the business methods of all successful businesses called Blue Ocean Strategy? With this, you can find new ways to expand your business and brand to make you unique from the rest!
Now, I know what you’re thinking “Isn’t this one of those get-rich-quick schemes?” No, not really. It’s more about looking into what you can do to make yourself better as a business and makes you more successful than the rest. So Letresearchs jump into a quick example of how it works, shall we?
What Is It and How Does It Work?
Let’s take a look of Cirque de Soilel. Of course, you and everyone else know what this is. Your friends have posted about it online. It’s instragammable and most important of all, it’s impactful because once you see it, you never forget it. But how did they get here? As we all know, Cirque de Soleil is a circus that joins acrobats and choreography together with a theme to build what the abstract show is about. It still doesn’t answer how they became who they are, though, right?
When you think of a circus, you think of animals, clowns, and a ring leader fighting a lion. With those statements, what can we do to make the chaos better? That’s where Cirque de Soleil did to boom their industry. A blue ocean strategy isn’t about competing with other similar markets. A blue ocean strategy doesn’t pry on demeaning or ruining another company strategy. Still, it helps you explore and expand on the ideas of your own company or brand to swim out to the open and find new methods to make you different. For example, Cirque de Soleil eliminated the use of animals in their shows, bringing a cost down of animal up-keeping and being in a crowd of people that perhaps their core values don’t like the use of animals in circus shows. This doesn’t compete with other circus companies because it builds an artistic program where you are paying for a one-of-a-kind experience that’s memorable and sophisticated.
Blue or Red? You Decide
You can also see this with multiple companies you know and love following a blue ocean strategy. For Example, Starbucks focused on making their coffee shops not just a place that made coffee but making it the third place where you can come in, relax, and enjoy the atmosphere of being home. So if you’re now wondering how you can try a blue ocean strategy, here are a few tips to get started:
Look Outside Your Industry! – What are people doing that can inspire you and your company’s endeavors?
Define Your Current Reality – What is needed in the market NOW? What can you make do to make a difference?
How Can You Create A New Market? – How do you carry your company not to cannibalize but expand and innovate?
There is so much more out there to explore and expand. Countless articles and stories can inspire you to create a Blue Ocean Strategy. So what are you waiting for?! Get to research and be the first of many in your industry!
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