You have probably gone through the efforts of finding your angle, Who your competitors are, Who your target audience is, or even establishing your business mantra. Most importantly, you have probably made a face to your company, your logo! But what makes it exciting?
Logos are your brand’s image, and it is the first thing people see when looking up your company, the people you have your business card to, or even seeing it on a store. Most people who start companies usually hire a company or an artist to get started on the face of their brand, and sometimes can it can be excellent or look reused. Unfortunately, something like this isn’t a “bang for your buck” situation, and it’s very disheartening when paying someone to do this project for you and you get back something that was not expected.
But lucky for you, everyone needs to be an artist, and not everyone needs to be a designer. Following a few steps to create element designs is not relatively complex. There are multiple free websites to create these designs, like Canva, which lets you design and build on various free platforms. Your brand and art is marriage, and it’s the face that represents you as a company and bd to ca forth and invites Explore and discover what you have to offer. Here, we are going in this figure to explain easy tips to get you started on creating and recognizing what can make your logo become the talk of the town! First, we will go over one of the most well-known and critical essential elements that can help you recognize and understand your design: Negative/White Space.
Negative Space and You
We have the first element taught in most art schools, negative space. However, it can also be called white space; both are in the same vein. Most people can consider this a blank piece of paper, an empty canvas, a vast empty field, or the endless vacuum of outer space. However, there are different ways to defer “Negative Space” or “White Space.” Simultaneously, White Space is the space around and between objects or subjects.
There are different ways to use this space with shapes and create other forms that can help you create a more dynamic image for your brand. The use of this element isn’t just white and black colors. You can use color as a “negative space” and use shapes to create dynamic images around your brand. The best takeaway from this is that you can use all of these different elements efficiently and create something that will cater to YOUR brand. The true challenge with this is how you, the brand/company, execute the topic your team has researched and make it visually aesthetic and easy for anyone to interpret your logo. Different ways to understand all these elements are broken down from these other topics:
Lines, Staple Figures, Reversible Figures, and Ambiguous Figures
Lines (Fig.B)
Lines can activate, trap or counter form the negative space using a white background. We have created a “break” between the lines and the environment in this figure.
Staple Figures (Fig. A) Here we have turned the background or “Negative/White Space” to different colors to show contrasts of objects used in the space. In Fig.A, You can center a thing, creating a neutralized space.
Reversible Figures (Fig. C) The object and the background (negative space) can be seen equally from each other. Based on placement, we can view the background figure in the foreground or set. For Fig. C, A figure overcrowding with the space is neutral, and neither is “in front,” breaking the negative space and the letters.
Ambigous Figures (Fig. D) Ambiguous figures allow objects to exist in the background and foreground simultaneously. An element like this can help typography in an AD look set unique or play on the human eye. In Fig. D, It has to take a role of emptiness; we see it subconsciously as a background.
Artist Certified Now that you have learned what negative space is and how to use it in your branding, you can now use it create in all of your marketing endeavors.
You don’t have to be a graphic designer or be professionally trained to understand these fundamentals. However, having enough fundamentals will separate you and the average marketer to create and design. With these tools, you can realize that your graphic team or artist canter and create something great to share and expand your brand.
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