Static information is sometimes challenging to understand because it is what it simply is: boring. Not that it’s a bad thing, there is, of course, a time and place to being traditional and writing a piece of literature or being fun and visual.
Most people want the visuals and colors when reading, and companies have to oblige because the average person reading your work is on the go and wants to take in as much information in as little time as possible. If you or someone you know is struggling within their business, why not look into visual data?
Visual Data creates a new way to inform research data in a research journal or even a simple pop-culture magazine where they use a comedic effect to spread information. There’s hundred of different ways to create this type of content both digitally and on paper. This also helps you as a brand/company create accessible and readable data that has been tirelessly researched to reach your consumer and is easy to digest visually.
Data Execution
The best takeaway from this is that you can create all types of graphs: bar graphs, line graphs, etc., that cater to YOUR marketing plan or business. The true challenge with this is how you, the brand/company, execute the topic your team has researched and make it visually aesthetic and easy for anyone to read.
Here are a few examples to get you and your team excited for the next quarterly meeting with more eyes looking up at your presentation rather than having a bunch of noses stuck into a phone.
Bar Graph
We understand that Side/Horizontal/Vertical
Bar Graphs help explain data more visually, mainly because it creates keys categorizing and labeling respective sides. You can create a more animated version, or when looking at it, colors are pleasing to look at, attracting a viewer that leads them to read information. We are looking at Bee colonies measured in big East Cocitiesitie in these figures. Although some information is missing, we can conduct a bigger picture from this one idea. You can create a more significant theme based on this topic, making it more about color palettes, placement, and your data seen in a different light.
Circle Graphs
Circle graphs help explain data in companies. We understand it like a pizza where the slices are all part of a percent of a whole pizza. How can you express your data more creatively? In case you are hungry while reading this article, let’s use the example of a pizza as a circle graph.
Since we use Pie charts to determine percentages, what about measuring how much pizza was ordered during the Covid-19 Pandemic? Or we could also compare the data to people using Uber Eats vs. people who went out to go still pick up orders on their own.
You can create custom-made illustrations using your data to understand your numbers for a unique experience for the reader/viewer. Explore how you can brainstorm different ways to differentiate the definition of a Circle Graph with your team.
Pyramid Chart
In our last example, we are reinventing the pyramid chart. A pyramid chart categorizes a topic and breaks it down to show data or hierarchy. Here, I have drawn up a sample using a pyramid chart as a water drop to show the different amounts of water collected from May through September 2020. Compared to the other models I have provided, this color-coordinated to varying shades of blue to represent the different countries in Florida.
You don’t have to use this graph in this way, but it opens more doors to recreating the concept of the pyramid graph. Perhaps, you want to explore beyond an illustration and make it a moving 3D image or a time-lapse animating the different water levels.
The Choice Is Yours
This may not have covered all of the different types of graphs in the math world, but data can be explained more prominent numerous ways. In a way, information is terrific, and when explained and appropriately executed, it can create a visual story that also leaves you informed. When there is a graphic to illustrate the narrative, more is grasped and helps spread the word of mouth of your illustrations to others.
How can you improve on visualizing your data?
What steps can you and your team move forward in creating themes and storyboards to explain your data effectively?
Perhaps you have a creative team, and now you can sit with them to go beyond just data but essential art elements that can help with appearance with your execution. Following these steps and creating a narrative will help you expand your hours of research and see it in a different light.
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